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The secrets of effective online marketing for small business owners Hundreds of thousands of small and online businesses are founded every year– and they each need customers to survive. Successful online marketing is perhaps the most effective way for a small business to create new customers at little cost. For Sale by Google helps small business owners use search engines to maximize their Web site’ s exposure and increase traffic. Author Timothy Cohn analyzes all the most important aspects of online marketing and discusses major topics, including: the growing multibillion-dollar keyword economy; matching product supply with keyword demand; Google Adwords strategic paid search campaigns; Web site optimization techniques; measuring search engine results; managing return on investment; and maintaining a competitive advantage through online marketing. Any small business owner who wants to grow his business quickly and efficiently should look here first. Timothy W. Cohn (Nichols Hills, OK) has been a marketing consultant for more than 15 years. An expert in online and search engine marketing, his Web site www.marketingprinciples.com attracts over 500,000 visitors annually.