Handbook for Integration of Communication in the Organisation
Written to address a growing need among students and practitioners for a manual that offers an integrated and holistic view of communication practices within organizations, this handbook approaches organizational communication from a multidisciplinary angle. With the integrated nature of an organization's communication function as a governing principle, readers are...
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Handbook for Integration of Communication in the Organisation
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Written to address a growing need among students and practitioners for a manual that offers an integrated and holistic view of communication practices within organizations, this handbook approaches organizational communication from a multidisciplinary angle. With the integrated nature of an organization's communication function as a governing principle, readers are introduced to organizational communication and communication integration; the prominent focus areas of organizational communication, including marketing, management, change, public relations, advertising, and online communication; up-to-date research in organizational communication; and a generalized communication campaign that can be tailored for any organization's needs.
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