Make Money with your Blog

  Read more

Find out how to create an exciting e-PR strategy and maximize your chances of e-business success, learn the new three Rs: 1. Relations: interact with your different audiences to build relations. 2. Reputation: your most important business asset. E-PR is the art of managing your online reputation for long-term success. 3. Relevance: make sure everything you put online is directly relevant to your intended audience. Public relations (PR) on the Internet has a much bigger and broader role to play than it does in the so-called real world. With traditional PR you are reliant on (or at the mercy of) a journalist to convey your message, or even forced to spend money on ad space. With e-PR you can bypass both these options and communicate directly with your audiences. In this practical and lively guide, Matt Haig shows you how to bring an e-PR perspective to all your online communications. Giving clear, step-by-step advice, E-PR: The Essential Guide to Public Relations Online will help you to: * Think from an e-PR perspective; * Do your market research on the Internet; * Create a Web site that will build business relations; * Use e-mails more effectively; * Get a good position on the major search engines; * Conduct press relations online; * Send out online newsletters; * Set up an online discussion group; * Use PR tricks and techniques to attract new customers; * Integrate your e-PR activity with real-world PR. Whether you're a business owner, marketing manger, PR professional, Web-site manager or a student of business/marketing/PR, this invaluable book will show you how to put the power of e-PR into practice.